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Japan’s first affiliate arrests: What it means for iGaming marketing

Japanese police have made the first arrests of affiliates promoting offshore online casinos, charging two men with running the site Onkaji Hissho between 2020 and 2021. Authorities allege they directed local players to a Curaçao-licensed casino, earning commissions via crypto. A paid Discord group with “winning strategies” was also uncovered. This case comes just months before Japan’s new ban […]

The International is losing its influence

For years, The International (TI) was the cornerstone of esports, not only as the world’s richest tournament, but also as a magnet for online betting. Each edition triggered a spike in wagers, with operators reporting record handle and engagement across their iGaming verticals. In 2025, however, the picture is shifting. From record-breaking to shrinking stakes […]

Why iGaming markets don’t grow in straight lines

How sports calendars, cultural events, and regulation cycles shape demand waves across regions. ✍️ TL;DR iGaming demand doesn’t move in neat, upward-only curves. Instead, it follows recognizable waves driven by sports fixtures, cultural moments, and regulatory change. By tracking these signals with Blask Trends, operators and affiliates can time acquisition, retention, and promotional strategies with […]

Thailand’s iGaming market: $2.71 billion in demand and one dominant brand

Thailand sits in an interesting position: no onshore licensing framework yet, a $2.71 B Competitive Earning Baseline, and one challenger brand that doubled its market presence in twelve months. That combination — deep organic demand, limited infrastructure friction from formal competition, and a clear window for differentiation — makes Thailand one of the more compelling […]

The fall of the grey market: how enforcement shifts demand to licensed brands

✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]

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